What is Search Engine Optimization and What is the importance of SEO?

Search Engine Marketing

Search Engine Marketing plays a very important role in our daily life when we are using the internet. Because without SEO we can’t get the best result in Google search engine or we can say that in the different search engine like as Bing, Yahoo, DuckDuckgo etc. First of all, we should understand what is SEO.

SEO is a technique through which we can get the quality and quantity of organic traffic on our website.

Why SEO is so important?

As we know that, from last few years the scope of online business is increasing day by day and If you want to generate the lead in your online business then you have to do SEO of your website. Because SEO is cost effective then advertisement in newspaper or television.

If you want to make your website SEO friendly then you have to focus on some important like:

How SEO works?

So many people think that how SEO finds the correct answer of type or speak query by the user on Google, Bing, Yahoo etc and in an answer it provides the long list of website link related to query solution.

Actually, Google has a crawler that goes to the different website and collects information from them and then saves in Google database in the form of 1s and 0s. When you search anything on the internet then that time google search this thing in his database and provide the most relevant answer to a query.

 Type of SEO

What is On-Page SEO?

On-Page SEO is a technique of SEO in which you rank your website and get more traffic with the help of good content and HTML code in the Search engine.

On-page SEO plays a very important role for any website. Because with the help of this we can get lots of quality traffic on our website. So many businesses write the quality article about there product through which they get more traffic on his website.

Some important points of On-Page SEO are:

1. Quality Content

2. Good Keywords

3. Better website design

What is Off-Page SEO?

Off-page SEO is just opposite of On-page SEO because in off page SEO. In off-page SEO we get more traffic by different type of activity like as Bookmarking, Classified, Guest Posting, Commenting, PDF, PPT creation etc.

So, many new website focus on both of the activity like as On-page SEO and Off-page SEO because when you launch a new website then that time. The traffic and visitors to your website may be zero. So, many companies uplift there website ranking by the help of SEO.

In this year, the growth of SEO in the international market between 25 to 28% according to the international survey.

 What is White Hat SEO and Black Hat SEO?

White hat SEO is a Backbone of SEO because 99% website all over the world is designed on the base of White Hat SEO. So, many companies prefer white hat SEO because it is relevant and best for any company future growth.

Because Google and other search engines only accept White hat SEO technique because it is good and provide correct information about the product.

Black Hat SEO is just opposite of white hat SEO because in Blackhat SEO website owner basis focus on the ranking of his website in short time or we can say that Blackhat is the shortcut to SEO.

But doesn’t allow Black Hat SEO technique because it is irrelevant and bad for any user. So, many website owners uplift there website by keywords stuffing and meta tag stuffing etc.

In this latest Google update, google blacklist so many websites because of black hat technique on that website.